DIV – Marketing Management

Graduates of the Applied Bachelor Program in Marketing Management, equivalent to Level 6 of the Indonesian National Qualifications Framework (Kerangka Kualifikasi Nasional Indonesia/KKNI), after completing eight semesters of study, are expected to be able to contribute to society and occupy professional positions as staff specializing in managerial tasks within the field of marketing.

The graduate profile of the Applied Bachelor Program in Marketing Management is as follows:

• Marketing Manager
  • Capable of conducting company marketing strategy analysis and formulating corporate business strategies.
• Sales Manager
  • Capable of designing sales plans and managing sales teams at the managerial level, as well as formulating sales forecasts and evaluating organizational performance.
• Service Manager
  • Capable of managing customer-focused organizations, creating a service-oriented culture, and designing service blueprints for organizations.
• Brand Manager
  • Capable of managing the marketing mix and designing the development of brand value for both products and organizations.
• Entrepreneur
  • Capable of establishing and running micro, small, or medium-sized enterprises based on business plans in order to achieve predetermined business objectives.
• Digital Marketer
  • Capable of planning digital marketing strategies, creating digital marketing content such as videos, developing digital marketing media platforms, and independently managing digital businesses.
• Researcher
  • Capable of developing logical, critical, systematic, and creative thinking through scientific research, the creation of designs, or research products in the field of marketing management, in accordance with scientific principles, procedures, and ethics.

1. Able to internalize spiritual values, ethics, and independence in every professional activity, while demonstrating strong social responsibility toward the environment and society. With good adaptability, graduates are capable of contributing professionally in designing, implementing, and evaluating sustainable marketing strategies that are relevant to technological developments and market dynamics.
2. Able to perform TOWS analysis (Threats, Opportunities, Weaknesses, Strengths); determine strategic elements of marketing (Segmenting, Targeting, Positioning) and tactical elements (differentiation and marketing mix) of organizational marketing; review organizational value propositions; select appropriate business models; and design as well as implement business strategies.
3. Able to prepare the implementation of marketing effectiveness measurement strategies by determining appropriate and relevant parameters, designing measurement strategies including objectives and evaluation methods, and carrying out the measurement of marketing effectiveness.
4. Able to carry out effective and consistent communication with clients and business partners, communicate within work teams, respond to communication barriers, and provide necessary documentation; initiate interpersonal communication with customers, establish customer relationship management strategies, maintain and enhance sustainable customer relationships, and build as well as sustain business networks.
5. Able to evaluate current sales operations, formulate improvement plans for sales growth, and monitor the implementation of sales improvement initiatives.
6. Able to design training and development programs for individuals and sales teams, determine appropriate training methods, plan operational sales activities; enhance sales team performance; align performance evaluation systems and compensation within sales organizations; and review, design, and align sales strategies.
7. Able to manage the moment of truth by mapping critical customer interaction points, designing specific service processes for each interaction, and monitoring service delivery at each moment of truth; capable of designing service blueprints by mapping customer activity flows, identifying organizational personnel involved, defining the role of organizational support systems, identifying customer expectations at each interaction point, establishing service standards, and designing branded services that translate organizational brand characteristics into integrated service delivery.
8. Able to establish online service standards, implement and monitor online customer service standards, and review these standards to support the expansion of international market share.
9. Able to define research needs and objectives, determine research methods, prepare research instruments, process research data (input, analyze, and interpret), and compile comprehensive research reports.
10. Able to set objectives and make strategic decisions regarding product and/or brand portfolios.

The industry and company profiles where alumni pursue their careers include the manufacturing industry, trade, government institutions, and others, as well as entrepreneurship.

Learning experiences and practices equip graduates with competencies that meet industry needs. Graduates are certified in operational-level marketing competencies, enabling them to handle both managerial and practical tasks in the field of marketing. They are capable of identifying the scope of marketing, performing sales skills, executing marketing events, achieving customer satisfaction, managing information and communication to support marketing activities, conducting marketing research, and demonstrating an entrepreneurial spirit. In addition, graduates are able to communicate effectively, both orally and in writing, in foreign languages (English and Mandarin).